Video is Important for Social Media Engagement
Even though I train many people how to present well on video, I have not been using it as much as I know I could on social media platforms. This got me thinking and I began to research the answer to this question, “Exactly how important is video in social media today?” Some would say, “it’s absolutely everything”, and many have built successful social media marketing campaigns solely around video.
There are three key reasons why video has become increasingly important:
- It’s simply popular. It gets more sharing and other interaction on social media than other types of content. People love videos.
- Videos appeal to the most hyper-active age group of people on the internet – those in their teens, twenties, and early thirties. And now video is appealing more and more to an older demographic.
- Major social media sites have native features that allow you to share video easily and there is a wealth of tools that make video production easy.