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7 Common Video Marketing Mistakes to Avoid
Recently I posted a poll asking business owners what areas of their business they most procrastinate in and 50% of you answered that videos was the area you most avoided. Now, we know that videos are a really powerful way to connect with your audience. It takes a bit of time and practice to master video marketing, but it's not hard to do at all. Along the way, you'll make mistakes that serve as learning experiences but these mistakes can also slow you down. Here are some common mistakes people often make when they get started with video marketing. Learn from these so that you can avoid them and speed up your learning curve.
7 Quick Tips to Concentrate Better and Get More Done in Less Time
With so much going on in our lives, the ability to get more done easier and in less time is priceless. Here are 7 quick tips to how to concentrate with greater ease.
Focus:
Hobbyists know the pleasures of intense focus. The hours go by like minutes. Some call this flow and starts with desire. For each task, find something you really like about it and focus on that component. This will allow you to complete the task quicker and with more joy. Practice will make allow you to get to a state of intense focus easier.
Eat nutritious meals:
If you’re hungry, have a healthy snack before beginning the task.
Drink water:
By the time you notice you are thirsty, your brain is already dehydrated. Keep water handy and drink it throughout the day.
Adjust the noise:
Some people need quiet to focus. Others need background hum. Experiment to discover your best setting, soft music or rock or white noise. Use this to help you concentrate on the task at hand. Remember that music can give you energy so if you are finding yourself needing a boost, play some music. Emotion is Energy in Motion so you can adjust yours.
Don’t let worry distract you:
These minor, distracting thoughts are called “niggles” and are the thoughts that hang out at the back of your mind. Jot down distressing thoughts that cross your mind so that you can worry about them later, if you must. Getting them out of your mind will lessen the effect they have on your ability to get things done.
Practice:
The ability to concentrate is not dependent on IQ or natural aptitude. It’s a muscle strengthened by practice. Track the length of time that you can pay attention, and extend it a little bit each day.
Breaks:
Spotters in search planes are switched frequently. After a while, it’s impossible to keep the mind and eyes sufficiently focused. Give yourself breaks. Stand up and stretch, do a different activity, or go and play as a well-earned reward.
And when you are done with your task, celebrate! Success breeds more success so create mini-wins and you will be getting more things off your plate in no time flat.
All Businesses need Systems to Succeed, even Yours!
Solopreneurs, start-ups and even small enterprises sometimes take pride in flying by the seat of their pants. They believe that eschewing structured systems, policies, procedures and processes enables them to stay agile, flexible and opportunistic.
They couldn’t be more wrong. Systems are vital for all businesses – large and small.
Integrated systems ensure that all functions of your business including sales, customer service, follow-up, service delivery, accounts payable and direct outreach are all aligned.
With integrated, interconnected systems, tasks merge in a logical way and activities come together toward a common goal.
Systems allow people to be aligned around a single purpose instead of focusing on individual tasks in isolation. This helps ensure that the entire organization is in sync, delivering a consistent message, brand and experience to customers.
What’s more, well-defined processes are key to doing things better, faster, more consistently and more efficiently, as well as to pinpoint when and where things may go wrong.
Systems can prevent you from over-promising or underestimating and they can help keep you focused on your top customers and most lucrative business.
Organizational systems, policies and processes should be:
- Aligned to your goals and strategies
- Responsive to changing conditions
- Documented and communicated to your customers
- Open to scrutiny and modification
Keep in mind that systems are not goals but only ways to achieve goals, so they may need to bend and flex as circumstances change or new opportunities arise. Moreover, you always need to be on the lookout for ways to streamline, strengthen, simplify or automate your processes.
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